The audio file above is in MP3 format. Two weeks ago, I had trouble listening to the file from my phone, so this week, I’m trying something new. Yup! You get to grow with me. Let me know if this works for you, and yes, I’ll continue to learn how to make it more “professional.” 😀😀

Most business owners don’t launch.

They announce.
They post.
They hope.

Then they wonder why momentum ghosts them.

Meanwhile, individuals like Hormozi don’t “launch.” They engineer tidal waves. With systems. With structure. With a strategy that compounds attention like a machine.

This edition of The Falcon’s View breaks down what’s happening behind the curtain and how you can adapt the same thinking, even if you’re not rocking millions of followers or a media team. Don’t worry, I’m not in that category either.

His launch for $100M Money Models is a masterclass in owner-level execution. He didn’t just write a book. He architected a machine that scales trust, compounds attention, and unleashes an affiliate army with purpose.

SECTION 1: THE HORMOZI LAUNCH SEQUENCE

Hormozi’s launch isn’t a one-off. It’s a stack:

• Free virtual event: Live only. No replay. Show up or miss out.

• Book tiers: Single copy (~$30), 3-pack, 10-pack, or the premium $500+ bundle.

• Higher-ticket kit: 15 books plus ad scripts, sales copy, and launch templates. I was a sucker for this. I love strategy and working with my clients, rather than pouring countless hours into crafting sales copy.

• VIP experience (Affiliate Rewards): Private Q&A, exclusive replays, invite-only workshop.

This isn’t a flashy book drop. It’s an engineered trust engine, intentionally stacked and designed for leverage, and run like a real business.

Hormozi’s not just launching. He’s leading. He’s building a system that removes him from the process while compounding attention and revenue. That’s ownership. The sequence breaks down into five core pillars, each with its focus of attention.

Five Core Pillars

1. Pre-Launch Hype

   • Content teasers for the past months, possibly years.

   • “Secret project” language to stir curiosity.

   • Countdown-driven momentum.

2. Free Value That Feels Illegal

   • Book is $29.99: PDF, audio, print, and everything he will gift over the next 12-18 months must be closer to $150.

   • “Your free stuff should be better than their paid stuff.” AH

   • It builds trust and authority before asking for anything.

3. Gamified Affiliate Engine

   • Affiliates push the free book.

   • Rewards: Vegas dinners, exclusive tools, public praise.

   • Not commission-based—status-based.

4. Content Blitz

   • Daily short videos and countdowns.

   • Affiliate tools: swipe copy, templates, and promo kits.

   • Compression is key: value per second. 3rd-grade readability.

5. Stacked Offers

   • The $500 bundle is full access. Behind-the-scenes. No fluff.

   • “Here’s the playbook. Steal it.” He is daring you to implement it.

   • The event becomes the offer.

If we all put this level of focused attention before we launch, think about the different outcomes we would experience. It’s nothing like anyone else is doing;

• Strategy, copy, design, tech, support. It’s a media company sprint.

• But it’s repeatable and scalable.

• Built once, leveraged forever.

• That’s the difference between a content creator and a business owner.

SECTION 2: WHY THIS IS SO HORMOZI (AND HOW SINEK DIFFERS)

Alex's approach to a book launch is significantly different from the traditional model. But what does that mean when you compare the two? I selected Simon Sinek because he is well-known and likely one of the top authors who could give Alex a run for his money in terms of multiple successful book launches and overall business popularity.

Hormozi is a builder. He teaches by showing you the back end.

Sinek is a visionary. He teaches by calling you into a state of belief.

You copy Hormozi’s systems. You follow Sinek’s mission.

“Copy the strategy, not the celebrity.” — Hormozi-style wisdom
(Because systems scale. Personality doesn’t.)

✅ The Hormozi Edge

• Transparency is the brand: Every tactic is public.

• Sales is help: He’s not persuading, he’s clarifying.

• Launch = asset: Every launch becomes a course in disguise.

• Affiliate army: Grows reach without paid ads.

Sinek speaks to the heart. Hormozi speaks to the builder.

Different entry points. Same end goal: build trust. Scale impact.

SECTION 3: APPLYING THIS TO YOUR COMPANY

You don’t need millions of followers to build like Hormozi. You need structure and a system worth sharing.

1. Start with Hype (The Right Kind)

• Document the journey.

• Tease your progress.

• Share the behind-the-scenes wins and stumbles.

People don’t follow perfection. They follow progress.

2. Make a No-Brainer Free Offer

• A simple PDF, checklist, tool, or template.

• Make it frictionless. Let it build trust and authority for you.

3. Mobilize Early Supporters

• Hand-pick 5–10 true fans or past clients.

• Give them a way to share your work with a purpose.

• Simple tracking tools (Google Sheets works just fine).

4. Write Your One-Sentence Promise

• Hormozi: “The clearer the promise, the faster the sale.”

• Me: “You can’t scale chaos. Build calm, clarity, and control.”

• You: What outcome are you helping people achieve? Say it in 10 words or less.

5. Systemize Your Launch

• Checklist. Timeline. Templates. Reuse.

• Name your method. Document your flow.

• Build it once, launch it again and again.

• That’s why Falcon Insight Partners has the Raptor Route™.

Repeatability beats brilliance. Every time. Move fast. Support your community, supporting you.

Bonus: The Hybrid Approach

• Lead like Sinek: start with why.

• Execute like Hormozi: build the how.

• Emotion + systems = flywheel.

COMMON MISTAKES TO AVOID

CHECK IT OUT FOR YOURSELF

CLOSING THOUGHTS

Most owners launch like operators: fast, messy, and forgettable.

Hormozi launches like an owner, with leverage, precision, and a system that does the heavy lifting. That’s not mentioning the affiliate army working for him.

That’s not marketing. That’s ownership.

You don’t need a media team or millions of followers.
You need structure. Strategy. And a message that earns attention.

 This is precisely the thinking we help owners build inside The Raptor Route™. Don’t be a victim of the Genius Trap™; ask for help today.

Stay awesome, stay confident, and keep soaring higher!

— Cheering you on, Nick